Aascar Ravichandran knows to play his game to perfection
Thursday 28 Aug 2014
Producer Aascar Ravichandran cannot rest for a minute. He has a slew of releases planned in the coming months. Apart from this a historically grand audio release for his magnum opus ‘Ai’ has been planned on September 15 which will be attended by Hollywood Superstar Arnold Schwarzenegger.
All eyes are on ‘Ai’ at present. The film, which was having a Lulu period for until a few weeks back, which led to talks that the producer finds it hard to complete the film and it may be taken over by some other bag banner just ended up as rumor. Ravichandran is back in the business with full swing. He recently announced that the Shankar directed Vikram-Amy Jackson starrer will release Diwali.
Another biggie ‘Kaththi’ which has been directed by A.R.Murugadoss with Vijay in the lead is also releasing on the occasion of Diwali. This apart, there is Vishal’s ‘Poojai’ directed by Hari which has also reserved a berth for Diwali release. Hence it is seen as a humongous risk taken by Ravichandran in releasing such a costly film as ‘Ai’ a midst heavy competition.
However Ravchandran has said that he is confident about his film and he will make sure that it reaches every possible corner of the world with his promotional strategy. He also pointed out that the money he spends on promotion for many of his films will be equal to the entire budget of many Tamil films but he never cares about that since the result has been positive most of the time. The producer said in a more lighter but confident not that it is his game and he knows how to play it to perfection.
Apart from ‘Ai’, Ravichandran has a few more biggies and most expected ones queues up. He has said that the long delayed ‘Bhooloham’ starring Jayam Ravi and Trisha will release in September while Kamal Haasan starrer ‘Viswaroopam 2 ‘ which has been directed by the star himself will release by the end of 2014.